ADVERTISINGTransport for London

The Art Directors at M&C Saatchi asked Catherine Losing and me to create an advert for TFL’s River Boat services. The brief was to make the banks of River Thames from ribbons of paper, lined with famous London attractions while also being reminiscent of an Oyster Card. My team and I made the set by hand in my studio, cutting out lots of lovely detail.

It took a number of hours to set up in a photography studio using hundreds of pins, tweaking the curves of the ribbons to camera and adding details. On the same day Catherine and I also shot a Nighttime version which will be coming out soon.