FILMLacoste Christmas TVC

This TV commercial was directed by myself and Catherine Losing for Lacoste Fragrances, and commissioned by the agency, Grey London. We shot the animation using stop motionto bring the embroidered Lacoste crocodiles to life, and film them magically racing down a snowy mountain range!

I made two identical the mountain slopes – one with ski trails and one without. We then animated the crocs skiing down both versions, and so we could composite them together in post, and made it look like they were leaving tracks in the snow.  

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Client
Lacoste
Co-Director
Hattie Newman
Co-Director
Catherine Losing
DOP
Toby Howell
Set Design
Hattie Newman
 
 
 
Animator
Andy Biddle
Motion Control
Max Halstead
Post Production
Blink Ink
Assistant
Poppy Lawman
Assistant
Cristina Florit Gomila
Location
Clapham Road Studios
'Making Of' Film
Directed by Alex Simpson